The $8,000 Mistake That Could Have Been Avoided A Tucson dental practice called us six months into a self-managed Google Ads campaign. They’d spent $8,000 and generated exactly three new patient appointments. That’s $2,667 per patient for routine cleanings that generate $180 in revenue. When we audited their account, the problems were obvious: they were bidding on expensive keywords like “cosmetic dentistry”...

The $47,000 Question: How Fast Is Fast Enough? A Tucson e-commerce client came to us frustrated. Their Google Ads were performing well—click-through rates looked great, and cost-per-click was reasonable. But conversion rates were terrible. Their diagnosis? “Our products aren’t competitive.” Our diagnosis after running a technical audit? Their homepage took 8.4 seconds to load on mobile. We rebuilt their site...